A documentary about Black female representation through the history of Barbie.  

The first Black Barbie came out twenty years after Barbie was first released. Through extensive access to Beulah Mae, a charismatic Mattel insider, we learn about the struggle for representation in a world where beauty rarely meant Black.

This film is a definitive history of Black dolls, told through the charismatic protagonist, Beullah Mae Mitchell, the filmmakers’ aunt, who helped introduce the first Black Barbie. The film charts what it felt like to grow up with no representation and why it was so important to have a Black Barbie counterpart. In 1980, upon the release of Black Barbie, the film explores what that meant and the impact it had on Generation X. As a litmus test, the film will reimagine the doll test of the 1940’s to see how increased representation could impact future generations. This all started with a simple question, “why not make a Barbie that looks like me?” The message: be the person in the room that asks the question, you never know the difference it could make.

The Issue

BLACK BARBIE: A DOCUMENTARY is part of a broader movement to increase understanding of the importance of representation for Black women. As is too often overlooked, because they belong to two minority groups, Black Women tend to fall through the cracks in arguments and studies about representation. To address this problem, many Black female cultural producers like me are leveraging as much power as we can to create change, both on screens and elsewhere in the world of media and representation. 

Meet the Team

Lagueria Davis


Lagueria Davis graduated from the University of Oklahoma in 2007 with a BFA in Media Art. Since graduating, Davis has established herself as an award-winning filmmaker.

MAID OF DISHONOR a feature she co-wrote was a 2016 Nicholls Fellowship Quarter-Finalist and was a quarter finalist in the 2015 WeScreenplay Competitions. REMEMBER ME a pilot Davis wrote was a semi-finalist 2016 WeScreenplay TV Competition. In addition, in 2013 THIS IS NOT A LOVE STORY, a feature script and in 2016 LIGHT IN DARK PLACES a short script placed in the Austin Film Festival Screenplay Competition. 2018, was a big year for Davis as she completed the short film LIGHT IN DARK PLACES and began production on her feature documentary, BLACK BARBIE, which was selected for the Big Sky Pitch forum, WIF/Women at Sundance Financing Intensive, and was showcased at STORY in Nashville.

Davis resides in LA where she’s on the board of the Alliance of Women Directors and Cinefemme.

Camilla Hall


Camilla Hall’s directorial debut, COPWATCH, premiered in competition at Tribeca in April 2017 and was acquired by Gunpowder & Sky. She produced FREEDOM FOR THE WOLF, which won the SLAMDANCE audience award in 2018 after showing at IDFA, Sheffield Doc Fest and the United Nations Film Festival. Prior to filmmaking, she was an award-winning journalist at the Financial Times. She is an advocate for diversity in filmmaking and a member of Film Fatales and Cinesisters.

Jyoti Sarda


Jyoti Sarda is the founder of Nimble Media, a consulting firm focused on start-up opportunities within the convergence of digital entertainment content and technology. Recently, Jyoti served as VP of Marketing at Paramount Home Media leading all facets of global marketing operations for Paramount partner brands including Dreamworks, Marvel, Lucasfilm, CBS, Showtime, MTV & Nickelodeon while overseeing international marketing of Paramount’s film catalog and acquisitions. Prior to Paramount, Jyoti worked at Twentieth Century Fox Home Entertainment, spearheading the international new releases of high profile franchises (Avatar, X-Men) and specialty titles from Fox Searchlight. She also managed the domestic TV DVD group during the heyday of 24, The Simpsons, and Family Guy.

April Reign


April Reign is the Creator of the #OscarsSoWhite social impact campaign to change the face of Hollywood. Reign sustains a movement that has resulted in the most systemic change ever seen in the over 80-year history of the Academy of Motion Picture Arts and Sciences. She practiced law for nearly twenty years, honing her talent for public speaking and persuasive writing, but it wasn’t until she walked away from her legal practice that she found her true passion. April is now the Senior Director of Marketing for Fractured Atlas, a nonprofit arts service organization that leverages technology to make the business of art easier for artists and small arts organizations. Reign leads the marketing and branding of Fractured Atlas’ products and services while partnering with the engineering team on product development.

Latest News

Black Barbie: A Documentary is IDA “Doc of the Week”

The International Documentary Association has chosen Black Barbie: A Documentary as their Documentary of the Week. They are promoting our film on the home page of the website and accepting donations for the film. We are humbled by this recognition by the IDA and will...

Q&A Session with Lagueria Davis and Beulah Mae from STORY 2018

On September 21, Lagueria Davis and Beulah Mae Mitchell stepped onto the stage of STORY for a Q&A about Black Barbie: A Documentary. The sizzle reel for the doc was screened here for the first time publicly, and Lagueria and Beulah Mae recieved a standing ovation...

Black Barbie Documentary Awarded the Awesome Without Borders Grant

The week of June 25, 20018, Awesome Without Borders awarded Black Barbie: A Documentary a grant to help finance their sizzle reel. Read all about it here. The Awesome Foundation distributes a series of monthly $1,000 grants to projects and their creators. The money is...

Ways to Help

Newsletter Signup

Be the first to know when news breaks! We’ll send you updates on the development of the film.

Social Media

Connect with us on your favorite social media platform and help us spread the word about the film.

Make a Donation

You can contribute directly to the production of the film by making a contribution. These donations are tax-deductable.