A documentary about Black female representation through the history of Black Barbie.  

Through intimate access to a charismatic Mattel insider, Beulah Mae Mitchell, Black Barbie delves into the cross section of merchandise and representation as Black women struggle to elevate their own voices and stories, refusing to be invisible.

This film is a personal exploration that will tell a richly archival, thought-provoking story that gives voice to the insights and experiences of Beulah Mae Mitchell, the aunt of the Los Angeles-based filmmaker, who spent 45-years working at Mattel.

Upon Mattel’s 1980 release of Black Barbie, the film turns to the intergenerational impact the doll had. Discussing how the absence of black images in the “social mirror” left Black girls with little other than White subjects for self-reflection and self-projection. Beulah Mae Mitchell and other Black women in the film talk about their own, complex, varied experience of not seeing themselves represented, and how Black Barbie’s transformative arrival affected them personally.

The Issue

BLACK BARBIE: A DOCUMENTARY is part of a broader movement to increase understanding of the importance of representation for Black women. As is too often overlooked, because they belong to two minority groups, Black Women tend to fall through the cracks in arguments and studies about representation. To address this issue, we ask that Black female cultural producers like the filmmaker, shape narratives that speak to Black women and girls’ reality, experience, and vision.

 

Meet the Team

Lagueria Davis

Director/Producer

Lagueria Davis graduated from the University of Oklahoma in 2007 with a BFA in Media Art. Since graduating, Davis has established herself as an award-winning filmmaker. Maid of Dishonor a feature she co-wrote was a 2016 Nicholls Fellowship Quarter-Finalist. In addition, in 2013 This is Not a Love Story, a feature script and in 2016 Light in Dark Places a short script placed in the Austin Film Festival Screenplay Competition. In 2019, her short film, Light in Dark Places hit the film festival circuit and is now streaming on Amazon Prime. In most recent news, Davis was selected as a 2019 BAVC Media Maker Fellow with her current project in development, Black Barbie: A Documentary

In her spare time, Davis moonlights as a Line Producer for commercials, branded content, shorts, and feature films. Currently, Davis resides in LA where she’s on the board of the Alliance of Women Directors.

Camilla Hall

Producer

Camilla Hall’s first feature documentary, Copwatch, was nominated for Best Documentary at Tribeca in April 2017. She produced feature documentary Circus of Books, premiered at Tribeca and sold to Netflix. She produced Freedom of the Wolf, which studied freedom struggles around the world. The film premiered at Sheffield Doc Fest, and screened at IDFA, won the Slamdance audience award and went on to show at over 40 festivals around the world. It was nominated for the Cinema for Peace Foundation award the Berlinale in 2019. Prior to documentary, she was the U.S. Banking Correspondent for the Financial Times and Middle East Correspondent, prior to that. She won one of the UK’s top journalism prizes for her investigative work on Qatar’s sovereign wealth fund.

Jyoti Sarda

Co-Producer

Jyoti Sarda brings twenty years as a senior-level global marketing executive with major studios and blue chip brands to developing impact-creating, documentary and narrative content through her company Nimble Media LLC. Her current production And She Could Be Next, following  a defiant women of color led movement to transform politics from the ground up airs on POV in June 2020. She is also Co-Executive Producer of Equal Means Equal, an award-winning documentary feature that is an unflinching examination of the discrimination against women built into the US legal system. Until recently, Jyoti was Vice President of Marketing at Paramount Home Media where she led all facets of global marketing operations for Paramount partner brands, while overseeing international acquisitions. Prior to Paramount, she worked at Twentieth Century Fox Home Entertainment. Jyoti serves on the boards of GlobalGirl Media, an organization that trains young women to become civically engaged through citizen journalism and LAANE, a leading LA-based social justice nonprofit.  She is intently focused on improving the diversity of elected officials and the electorate.

April Reign

Influencer

April Reign is the Creator of the #OscarsSoWhite social impact campaign to change the face of Hollywood. Reign sustains a movement that has resulted in the most systemic change ever seen in the over 80-year history of the Academy of Motion Picture Arts and Sciences. She practiced law for nearly twenty years, honing her talent for public speaking and persuasive writing, but it wasn’t until she walked away from her legal practice that she found her true passion. April is now the Senior Director of Marketing for Fractured Atlas, a nonprofit arts service organization that leverages technology to make the business of art easier for artists and small arts organizations. Reign leads the marketing and branding of Fractured Atlas’ products and services while partnering with the engineering team on product development.

Latest News

Black Barbie Selected for the 2019 Cucalorus Works in Project Lab

Black Barbie Selected for the 2019 Cucalorus Works in Project Lab

We are excited to announce the 2019 Cucalorus Works in Progress Lab, a week long residency that supports the audience engagement and distribution strategies of social issue documentaries being made by Black filmmakers. This year’s featured films include: Black Barbie:...

Black Barbie Named as a 2019 Logan Nonfiction Fellow

Black Barbie Named as a 2019 Logan Nonfiction Fellow

The Logan Nonfiction Program believes that an informed, educated and engaged citizenry is essential to the functioning of democratic society. The Logan Nonfiction Program offers two fellowship classes per year—one in the fall (October-December) and one in the spring...

Breaking Through The Lens Short-Lists Black Barbie for Cannes 2019

Breaking Through The Lens Short-Lists Black Barbie for Cannes 2019

UK-based Breaking Through The Lens has short-listed Black Barbie as a potential film to be featured at their 2019 Pitch Forum at the Cannes Film Festival. 'Breaking Through The Lens' curates a small selection of the highest-quality feature films directed by women,...

Black Barbie Selected for BAVC MediaMaker Fellowship

Black Barbie Selected for BAVC MediaMaker Fellowship

BAVC is thrilled to announce the multiplatform documentary makers and projects that will receive the 2019 MediaMaker Fellowship award.  A full list of recipients is below. The 2019 MediaMaker Fellows are: Brenda Avila-Hanna, Libertad (Santa Cruz, CA); Brittany Shyne,...

Black Barbie Chosen as Screencraft Film Fund Finalist

Black Barbie Chosen as Screencraft Film Fund Finalist

On Feb 20, Screencraft announced the finalists for their Film Fund Grant. Grant amounts will vary from $10,000 to $30,000 depending on the scale and merit of each project. This program includes creative development from the ScreenCraft team and production guidance and...

Black Barbie: A Documentary is IDA “Doc of the Week”

Black Barbie: A Documentary is IDA “Doc of the Week”

The International Documentary Association has chosen Black Barbie: A Documentary as their Documentary of the Week. They are promoting our film on the home page of the website and accepting donations for the film. We are humbled by this recognition by the IDA and will...

Q&A Session with Lagueria Davis and Beulah Mae from STORY 2018

Q&A Session with Lagueria Davis and Beulah Mae from STORY 2018

On September 21, Lagueria Davis and Beulah Mae Mitchell stepped onto the stage of STORY for a Q&A about Black Barbie: A Documentary. The sizzle reel for the doc was screened here for the first time publicly, and Lagueria and Beulah Mae recieved a standing ovation...

Black Barbie Documentary Awarded the Awesome Without Borders Grant

Black Barbie Documentary Awarded the Awesome Without Borders Grant

The week of June 25, 20018, Awesome Without Borders awarded Black Barbie: A Documentary a grant to help finance their sizzle reel. Read all about it here. The Awesome Foundation distributes a series of monthly $1,000 grants to projects and their creators. The money is...

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