A documentary about Black female representation through the history of Barbie.
The first Black Barbie came out twenty years after Barbie was first released. Through extensive access to Beulah Mae, a charismatic Mattel insider, we learn about the struggle for representation in a world where beauty rarely meant Black.
In 1955, Beulah Mae Mitchell, age 17, began 45 years of employment at Mattel, watching the company grow rich from a White doll for which—for two decades–there was no Black counterpart. Over decades, Beulah Mae and her Black female co-workers repeatedly called for a Barbie that looked like them. As one commentator wrote: “It seemed that Barbie could be anything or anyone she wanted—doctor or diva, bride or bombshell, princess or president. She could be anything and succeed, except Black.”
This film will reveal how inclusivity has often only been implemented to generate profits and how that impacts the lives of Black women and girls. Through the story of Black Barbie, this film will ask: what is the price Black women and girls pay at the expense of that bottom line?
BLACK BARBIE is part of a broader movement to increase understanding of the importance of representation for Black women. As is too often overlooked, because they belong to two minority groups, Black Women tend to fall through the cracks in arguments and studies about representation. To address this problem, many Black female cultural producers like me are leveraging as much power as we can to create change, both on screens and elsewhere in the world of media and representation. Responding to the Barbie produced in her image in 2015, Ava DuVernay commented: ‘Spielberg had a super-8 camera when he was little. I had a doll.’ This film addresses what’s at stake for Black girls and women at the expense of the bottom line.
Meet the Team
Lagueria Davis graduated from the University of Oklahoma in 2007 with a BFA in Media Art. Since graduating, Davis has established herself as an award-winning filmmaker.
MAID OF DISHONOR a feature she co-wrote was a 2016 Nicholls Fellowship Quarter-Finalist and was a quarter finalist in the 2015 WeScreenplay Competitions. REMEMBER ME a pilot Davis wrote was a semi-finalist 2016 WeScreenplay TV Competition. In addition, in 2013 THIS IS NOT A LOVE STORY, a feature script and in 2016 LIGHT IN DARK PLACES a short script placed in the Austin Film Festival Screenplay Competition. 2018, was a big year for Davis as she completed the short film LIGHT IN DARK PLACES and began production on her feature documentary, BLACK BARBIE, which was selected for the Big Sky Pitch forum, WIF/Women at Sundance Financing Intensive, and was showcased at STORY in Nashville.
Davis resides in LA where she’s on the board of the Alliance of Women Directors and Cinefemme.
Camilla Hall’s directorial debut, COPWATCH, premiered in competition at Tribeca in April 2017 and was acquired by Gunpowder & Sky. She produced FREEDOM FOR THE WOLF, which won the SLAMDANCE audience award in 2018 after showing at IDFA, Sheffield Doc Fest and the United Nations Film Festival. Prior to filmmaking, she was an award-winning journalist at the Financial Times. She is an advocate for diversity in filmmaking and a member of Film Fatales and Cinesisters.
Jyoti Sarda is the founder of Nimble Media, a consulting firm focused on start-up opportunities within the convergence of digital entertainment content and technology. Recently, Jyoti served as VP of Marketing at Paramount Home Media leading all facets of global marketing operations for Paramount partner brands including Dreamworks, Marvel, Lucasfilm, CBS, Showtime, MTV & Nickelodeon while overseeing international marketing of Paramount’s film catalog and acquisitions. Prior to Paramount, Jyoti worked at Twentieth Century Fox Home Entertainment, spearheading the international new releases of high profile franchises (Avatar, X-Men) and specialty titles from Fox Searchlight. She also managed the domestic TV DVD group during the heyday of 24, The Simpsons, and Family Guy.
April Reign is the Creator of the #OscarsSoWhite social impact campaign to change the face of Hollywood. Reign sustains a movement that has resulted in the most systemic change ever seen in the over 80-year history of the Academy of Motion Picture Arts and Sciences. She practiced law for nearly twenty years, honing her talent for public speaking and persuasive writing, but it wasn’t until she walked away from her legal practice that she found her true passion. April is now the Senior Director of Marketing for Fractured Atlas, a nonprofit arts service organization that leverages technology to make the business of art easier for artists and small arts organizations. Reign leads the marketing and branding of Fractured Atlas’ products and services while partnering with the engineering team on product development.
The International Documentary Association has chosen Black Barbie: A Documentary as their Documentary of the Week. They are promoting our film on the home page of the website and accepting donations for the film. We are humbled by this recognition by the IDA and will...
On September 21, Lagueria Davis and Beulah Mae Mitchell stepped onto the stage of STORY for a Q&A about Black Barbie: A Documentary. The sizzle reel for the doc was screened here for the first time publicly, and Lagueria and Beulah Mae recieved a standing ovation...
The week of June 25, 20018, Awesome Without Borders awarded Black Barbie: A Documentary a grant to help finance their sizzle reel. Read all about it here. The Awesome Foundation distributes a series of monthly $1,000 grants to projects and their creators. The money is...
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